Written By Griya Grosir on Sunday, March 13, 2011 | 7:00 AM
If you're contemplating about having a website constructed, it's vital for you to have a good idea of the process before you begin. Your website could be a runaway success for you, but only if you've really done your homework ahead of time. Lots of people begin investing in their new websites before they've really thought out each step and end up wasting money on sites that never see fruition. However, with some simple planning and research, you can set yourself on the right track toward creating a thriving website. Here are some tips for web design and promotion to get you started.
Research Your Competitors:
Before you get ahead of yourself and begin hiring a web designer, take some time to survey the market and research your competitors. Look at what other types of websites are out there and see if anyone is doing something similar to your plan. Consider how many people are running similar websites, as well as how professional their websites look. This will help you to determine whether or not it's worth setting up your own site, before you've invested too much in it.
To help ensure the success of your website, you should begin finding a niche market that you can target. You may be tempted to attract any and all customers that you can but you'll actually have greater success targeting a very specific demographic. Think extensively about who your potential audience members are and what they would be most interested in. Then, you can begin to develop your website around these ideas.
Research Your Options and Choose a Web Designer:
Now you're ready to begin searching for a web designer. Research your options and look for a web designer that has experience in building similar websites. Most web design companies keep an online portfolio where you can see examples of their past work and see their design styles. You can also check out reviews of designers on third party websites like Which Web Design Company. Again, it's important to remember that quality web design requires an investment on your part. Web design is an area in which you truly get what you pay for.
Before hiring a web designer, make sure that you can communicate well with him or her. The designer will be an important part of your team as you work toward building your website and beyond. It's also important that you and your web designer are able to see a similar vision so providing a detailed specification will be extremely helpful but we will cover that in a moment.
Begin Marketing Heavily:
It's a great idea to have your marketing strategy in place before you're ready to launch the website. When launch day arrives, you'll be ready to start off with a bang and begin receiving traffic instantly. You may want to write press releases to feature online or through local media. You can also utilize social media to spread the word about your website naturally through Twitter and Facebook.
You may also want to consider using Google AdWords and other pay per click advertising sites to build traffic to your website. Plan to spend around £300-£500 per month for the service so you get a good influx of traffic which will be essential to getting those orders flowing. It will help you to receive traffic instantly, which can help you greatly as you work to spread the word and promote your website. Even if the visitors you pay for don't buy anything they may well tell others who will. If you want your website to be successful, it's essential that you receive as many visitors as possible. If you're having trouble getting traffic to your website, it will be difficult for you to make any sales.
Put Money Aside for SEO:
Google AdWords is a great way to help you get started but it's also important to use search engine optimisation, or SEO, to build organic traffic to your site. While AdWords will automatically place you at the top of search engine rankings with an advert you will have to continue doing that for ever. SEO can help you get to the first page of rankings naturally and eventually you will receive lots of traffic for free. This is important to increasing your traffic and building your site's legitimacy and authority on your subject.
Be sure to budget the time and money for SEO. It's not cheap and it can take 6-12 months to get your page to the first page of rankings for a number of keywords but it will generate a great amount of free traffic when you get there. It may cost about £300-£600 per month but SEO is truly the best way to start bringing in consistent traffic. Over time, your SEO efforts can help you build a reliable customer base and increase your sales. You're website will now be a true competitor in your niche market and well on it's way to success.